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"I watched a sellers face in Bharat lose ₹50,000 in one dropped sales. They had the buyers, the product, the energy — they just didn't have the tools. That's why we built RunAsh."
The live commerce platforms that exist are built for creators in big cities with fast internet, expensive gear, and teams. They're not built for the seller in Jharkhand with a ₹8,000 phone and 10,000 loyal followers.
So we started from a different premise: what if the AI did the hard work? What if every creator — regardless of budget, location, or technical skill — could broadcast like a studio? That's RunAsh.
We built in Bharat because that's where we understand the problem. Hindi-first, UPI-first, low-bandwidth-first. Not because it's trendy, but because it's real.
Every product decision starts with one question: does this make life meaningfully better for the creator behind the camera? Not the enterprise buyer. The person.
Hindi support, UPI payments, low-bandwidth streaming modes — we build for where our creators actually are, not where Silicon Valley imagines them to be.
We publish our safety research, document our model limitations, and design agents that tell creators what they can't do — not just what they can.
We open-source our research, share our training datasets, and publish our benchmarks. Progress in live commerce AI should belong to the whole community.
A small, focused team spread across India — united by the belief that every creator deserves world-class tools.
"The startup democratising live commerce in Jharkhand & Bihar"
"RunAsh: The live commerce platform rewriting how India sells live"
"From Jharkhand to build from world's sellers"
Whether you're a creator, developer, investor, or just someone who believes in the mission — there's a place for you in the RunAsh community.